Wharton School of Business is clearly one of the top business schools in the country, so when I had the opportunity to interview one of their marketing professors, I had to jump on it. Professor Peter Fader's interview offers new insights into the world of the consumer. Due to the time constraints, we weren't able to go nearly as deep as we would have liked to. Professor Fader is making additional information on this subject available for you to download for free. The links are at the end of this posting.
Mark Hunter, NARMS Media Network / NARMS Radio
http://ssrn.com/abstract=960960
http://ssrn.com/abstract=942570
http://ssrn.com/abstract=930141
Tuesday, February 27, 2007
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