Launching a New Product

Have you ever been approached with a statement like this? "I've got a great salad dressing that everyone says is awesome. If I could get it into some stores, I know it would outsell Kraft." The "inventor" is seeking your advice as to how they can successfully launch their idea. The number of times I've heard scenarios like this is staggering. Thankfully, in a recent podcast interview on NARMS Radio, retailing expert Charlie Moro (Target and others) talks about what it really takes to get something on the shelf. Charlie shares some interesting perspectives about how to use a broker through the entire process. He reassures us that even the biggest of companies have problems getting items to retail, so it should be no surprise to hear his frankness on this subject. Check it out at NARMS Radio on iTunes or you can download it from www.NARMS.com.