Trade Shows: Good or Bad?

Trade shows are always a source of discussion with every member of NARMS. For some members, trade shows represent a major opportunity to provide services to companies displaying at a show. For others, trade shows represent a major opportunity to demonstrate what you do. However, trade shows represent business opportunities for everyone that, in most situations, will only materialize if we have a plan. Susan Friedman is the industry guru on trade shows and in her interview, she shares strategies we can all use to make them more effective. One of the most important things she talks about is really targeting your focus on fewer people who truly can make a difference. Check out her NARMS Radio interview on iTunes or at www.NARMS.com. Let us know your thoughts on the subject or direct a question to Susan using the comment section below.