Integrated Retailing and Consumer Shopping Behavior

Publisher and Editor of Integrated Retailing and Growth Strategies, Dr. Roger Selbert, elaborates on the trend of integrated retailing. He identifies those retailers who are currently doing it well and are profitably growing because of it. Dr. Selbert discusses the importance of catalogs and websites in driving traffic to the retail store. He explains that what determined the holiday shopping behavior of consumers in 2006 was stores who had desired items in stock and had a liberal, easy return policy. Finally, he offers some predictions of what will happen in the retail industry in 2007.