Anybody who has been in a Trader Joe’s can’t help but leave with some incredible perspectives about merchandising and product mix. When Len Lewis said the model consumer for Trader Joe’s is an unemployed PhD who drives a Volvo, I couldn’t help but think how much time Len has spent studying this retailer.
The questions I continue to ask myself are, "What makes Trader Joe’s so special? Is it the product mix, the employees, or the aura they create in the eye’s of the shopper?" It’s hard to tell, as each time I’m in a Trader Joe’s, I come away thinking it’s a different one. Maybe the fact is that they do all three of them very well.
Listen to Len Lewis share his perspective and let us know your feedback on what feel makes Trader Joe’s so special.
Sunday, March 25, 2007
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