The Challenges of Launching Wii

Senior National Field Manager for Nintendo, Mary Jo Bastuba, shares about launching Wii last November. She details some of the challenges they had to overcome regarding their desire to have interactive displays at retail. She explains how this game is geared for consumers of all ages. In addition, Mary Jo touches on shrink in conjunction with selling their products. Finally, she gives input as to how retailers should merchandise high-end electronic items.