The Revolution of "Shopper Media"

Principal of VSN Strategies, James Tenser, shares what in-store advertising is meaning to brands at retail. He explains that the revolution of "shopper media" is the shift of advertising from conventional media (tv, etc.) to media that reaches the consumer closer to the point of decision at retail. He shares where the money is being spent, including coupon delivery systems and digital media. James predicts what the future holds for this revolution in the next few years. Finally, he previews a study his company conducted last fall with brand marketers that is soon to be published.