The Value of Outsourcing Sales and Marketing Activities

Atul Parvatiyvar of the Institute for Customer Relationship Management explains a study on the value of outsourcing sales and marketing activities primarily by food brokers and sales and marketing agencies. Its focus was to find out what is the value produced by the sales and marketing agencies for the CPG industry, as well as to find out the various ways in which marketing productivity is created by the actions of sales and marketing agencies. He elaborates on how the information was compiled and identifies its key findings. Finally, he shares about an additional part of the study that should be out by the end of May.