The Art of Negotiating

Sales Expert Jim Pancero gives new insights into sales negotiations from both the buyer and seller's sides.

Jim Pancero explains negotiating from the buyer's side versus the seller's side and their different definitions of success. He shares that the goal of negotiating should be to improve the profitablity or the terms to benefit you and what you're proposing to the other side. He gives many ways to be a more successful negotiator, including becoming a risk-taker, increasing the amount of power you have, and being an effective user of your time.