Digital Signage

President and Founder of iGotcha Media. Greg Adelstein, discusses digital signage.

Greg Adelstein, President and Founder of iGotcha Media, explains all that digital signage encompasses. He shares how targeting messages through digital signage is revoltionizing the advertising industry. Greg explains that it is not simply blasting consumers with images, but that it is actually a value proposition, asking people to find out more information about products and services. He gives insight into how retailers can gain the acceptance of the consumer with such things as interactivity and valuable content.