Marketing to the Hispanic Community

Founder, Owner, and President of Espanol Marketing and Communications, Eva May, gives insight into how retailers can target Hispanic consumers.

Eva May, Founder, Owner, and President of Espanol Marketing and Communications, explains what retailers and manufacturers should do to delve into Hispanic marketing by outlining some of the key differences. Eva discusses the current size of the Hispanic market, its sub-segments, and the impact of television and radio campaigns on these consumers. She also touches on what retailers are currently doing in the stores to reach Hispanics, including hiring Spanish-speaking employees. In addition, she predicts the growth trend of this segment of the population over the next five years based on the immigration laws. Finally, she shares why implementing a successful marketing campaign to Hispanics is not that intimidating or difficult, and is actually a very smart idea.