More On Consumer Research

Wharton School of Business is clearly one of the top business schools in the country, so when I had the opportunity to interview one of their marketing professors, I had to jump on it. Professor Peter Fader's interview offers new insights into the world of the consumer. Due to the time constraints, we weren't able to go nearly as deep as we would have liked to. Professor Fader is making additional information on this subject available for you to download for free. The links are at the end of this posting.

Mark Hunter, NARMS Media Network / NARMS Radio

http://ssrn.com/abstract=960960
http://ssrn.com/abstract=942570
http://ssrn.com/abstract=930141

Launching a New Product

Have you ever been approached with a statement like this? "I've got a great salad dressing that everyone says is awesome. If I could get it into some stores, I know it would outsell Kraft." The "inventor" is seeking your advice as to how they can successfully launch their idea. The number of times I've heard scenarios like this is staggering. Thankfully, in a recent podcast interview on NARMS Radio, retailing expert Charlie Moro (Target and others) talks about what it really takes to get something on the shelf. Charlie shares some interesting perspectives about how to use a broker through the entire process. He reassures us that even the biggest of companies have problems getting items to retail, so it should be no surprise to hear his frankness on this subject. Check it out at NARMS Radio on iTunes or you can download it from www.NARMS.com.

Trade Shows: Good or Bad?

Trade shows are always a source of discussion with every member of NARMS. For some members, trade shows represent a major opportunity to provide services to companies displaying at a show. For others, trade shows represent a major opportunity to demonstrate what you do. However, trade shows represent business opportunities for everyone that, in most situations, will only materialize if we have a plan. Susan Friedman is the industry guru on trade shows and in her interview, she shares strategies we can all use to make them more effective. One of the most important things she talks about is really targeting your focus on fewer people who truly can make a difference. Check out her NARMS Radio interview on iTunes or at www.NARMS.com. Let us know your thoughts on the subject or direct a question to Susan using the comment section below.

Have You Heard the Latest Podcasts?

1. Current Research in Shopping Habits: Wharton School Marketing Professor, Peter Fader, describes some of the current research in consumer shopping habits.
2. Recent Developments in the Chain Drug Store Industry: Women's Wear Daily columnist, Faye Brookman, discusses some current developments in the chain drug store industry.
3. Spotlight on NARMS: Kit Moss, Chair of the NARMS Board of Directors, shares some of the progress that the organization has experienced this past year.

NARMS Recruiter

FRIDAY FOCUS - A Recruiter Retrospective

It is said that the best umpires and referees are never noticed. The same can be said for a great tool. All we need to know is that it is there, just as reliable, dependable, and consistent as ever. The Recruiter at NARMS.com is just such a tool. For seven years, The Recruiter has been the backbone of NARMS.com and it is high time that this old friend enjoyed a day in the sun. Click on the link below to see the full story. NARMS 2/2/07 Read the Full Article