The Revolution of "Shopper Media"

Principal of VSN Strategies, James Tenser, shares what in-store advertising is meaning to brands at retail. He explains that the revolution of "shopper media" is the shift of advertising from conventional media (tv, etc.) to media that reaches the consumer closer to the point of decision at retail. He shares where the money is being spent, including coupon delivery systems and digital media. James predicts what the future holds for this revolution in the next few years. Finally, he previews a study his company conducted last fall with brand marketers that is soon to be published.

The Role of the Independent Retailer

VP of Associated Grocers - Seattle, Craig Calton, shares about the current role of the independent retailer. He challenges the manufacturing industry to view independent retailers differently, including seeing that they represent a large share of opportunity for them. He explains ways that independent retailers are much more in tune with the consumer and discusses how when a manufacturer and independent retailer work more closely together, they can better meet the needs of the consumer.

How to Compete and Thrive in a Wal-Mart World

Keynote speaker for this year's NARMS Conference in Tucson, Michael Bergdahl, gives a preview of his address. Having worked with Sam Walton, Michael shares insight into the world's largest retailer. Not only does he discuss what makes Wal-Mart work but, more importantly, he explains what we can do to hold our own with the retailing giant.

The Challenges of Launching Wii

Senior National Field Manager for Nintendo, Mary Jo Bastuba, shares about launching Wii last November. She details some of the challenges they had to overcome regarding their desire to have interactive displays at retail. She explains how this game is geared for consumers of all ages. In addition, Mary Jo touches on shrink in conjunction with selling their products. Finally, she gives input as to how retailers should merchandise high-end electronic items.

Preview of the "Largest Asset - Least Understood: Credit as a Profit Center" Seminar

Founder and President of AR Management, Abe "Walking Bear" Sanchez gives an overview of his Sunday session at the 2007 NARMS Conference regarding credit. His goal is to create a paradigm shift so businesses can see credit as a "profit center waiting to happen." He stresses three important reasons why business people should extend credit to their customers. Finally, he summarizes how participants will benefit from what they hear.

2007 NARMS Annual Conference Preview

Incoming Chairman of the NARMS Board of Directors, Chuck Latham, previews the 2007 NARMS Annual Conference in Tucson. He explains what a typical member of NARMS is like and gives his personal testimony of how NARMS has been beneficial to him and his company. He elaborates on what an attendee can expect from participating in the upcoming conference, including obtaining ideas on how to get business and run their business more successfully.